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About Our Logo

About Our Logo


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Created and designed exclusively for Chabad of West Orange by Moishe Muchnik, Art Director, and Zalman Stock, Creative Director of Spotlight Design. The lamp icon itself is formed by the Hebrew letters making up the word חב"ד.

At its base, the logo implies personal spiritual journey. As it moves up, it grows in form and structure into a lamp, a visual that hints at the “soul” of Shlichus: Chabad Lamplighters.

The logo is presented in traditional warm colors that stand out.

If you look carefully you may even see a hint of the numbers 770.

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